How to Succeed at Buying and Reselling on Vinted

You may have already heard about buying and reselling on Vinted as a way to generate extra income. 💰

Here’s everything you need to know to get started with this activity in 2025, from the legal aspects to the essential tools to maximize your profits.

1. What is buying and reselling on Vinted?

Buying and reselling on Vinted works in three main steps: buying items at a low price, creating optimized listings for resale, and then reinvesting your profits.

This practice consists of identifying products sold below market price on the Vinted platform or from other supply sources, and then reselling them at their fair market value. The goal is to generate a margin on each transaction by exploiting price differences in the market.

This activity can generate significant income, with some professionals reaching several thousand euros in monthly revenue.

2. Why is buying and reselling on Vinted booming in 2025? 🚀

Huge market: Vinted surpasses 80 million users in Europe, with a 20% annual growth rate.
Lasting trend: 60% of 18–35-year-olds prefer second-hand.
Low investment: You can start with as little as €20.
Reduced commission fees: only €0.70 + 5% of the item price, paid by the buyer. The seller pays no commission.
Competitive shipping costs: Vinted has negotiated very advantageous rates with major carriers.

3. The legal framework of buying and reselling in the UK

➡️ For individuals

As a private individual in the UK, you can buy and resell items on Vinted within certain limits. HMRC generally considers casual selling as non-taxable, but if your sales exceed £1,000 per tax year, you may need to declare this income under the Trading Allowance.

If your activity is frequent or your sales surpass this threshold, you’ll need to register as self-employed and report your income to HMRC, even if you don’t owe any tax. You’ll only be taxed on your profits (i.e., when you sell items for more than you paid for them).

➡️ For professional activity

If your reselling becomes regular and generates significant income, you must set up a legal business structure. For clothing reselling, registering as a sole trader is often the simplest and most suitable option.

Key obligations include:

Registering with HMRC as self-employed
Complying with consumer protection laws, including return rights
Issuing invoices if you operate as a business seller
Registering for VAT if your annual turnover exceeds £90,000

4. How to source efficiently

➡️ Traditional supply sources

Flea markets and garage sales remain gold mines for finding pieces at attractive prices. Focus on branded items in good condition, which you’ll be able to resell with a good margin.

Thrift stores also offer great opportunities. Favor those with large stocks and prices not exceeding €15 per item. Don’t hesitate to ask the staff about restocking days so you’re among the first to discover new pieces.

Clothing wholesalers allow you to buy in larger volumes. Several options are available to you:

Unsorted clothing bales (riskier but potentially more profitable)
Handpicking to choose your own items
Buying by the kilo to optimize your costs

➡️ Vinted as a supply source

Paradoxically, Vinted can be its own supply source. Many sellers don’t know the real value of their items, creating buy-and-resell opportunities.

However, this method requires you to be very reactive because competition is fierce for good deals. This is where bots become truly valuable.

5. Essential tools for buying and reselling on Vinted

Buying and reselling on Vinted is also a matter of speed and automation. Certain tools and bots can help you save time and find the best deals before anyone else.

➡️ Automated buying bots

An automated purchasing bot on Vinted monitors new listings in real time according to your criteria, sends instant notifications, and can even automatically buy items as soon as they are posted. This saves time, increases your chances of finding good deals, and maximizes your profits.

Main features: :

Real-time monitoring: the bot continuously analyzes new listings based on your filters (brand, price, category, etc.).
Instant notifications: it alerts you as soon as a matching item is posted, by email or push notification.
Automatic purchasing: some bots allow you to buy automatically as soon as an interesting item appears.
Personalized real-time feed that instantly displays relevant items
One-click purchasing to save precious seconds

It's not easy to choose among all the bots on the market, but don’t worry: we have a dedicated page presenting the two best bots at the moment. Check it out here

➡️ Sales optimization tools

There are tools designed specifically to optimize sales on Vinted. Dotb, a browser extension compatible with Chrome, is tailored for sellers. It saves you valuable time by automating many repetitive tasks related to managing your shop.

Main features:

Automatic reposting of listings to improve their visibility
Wardrobe management: filter, sort, edit, and manage your listings in bulk with a dedicated panel
Automated messages and offers: automatically send personalized messages or offers to potential buyers, without manual intervention. This is an effective way to increase your conversion rate and boost engagement.

6. The most profitable niches in 2025

➡️ Branded clothing and accessories

Branded clothing remains the most sought-after items. Focus on:

Jeans from well-known brands (Levi’s, etc.)
Vintage leather jackets
Nike, Adidas, and other sportswear brands

For luxury and high-end, certain brands stand out on the second-hand market:

Gucci (searches up 45%)
Louis Vuitton (+24%)
Chanel
Balenciaga
Dior

➡️ Seasonal products

Adapt your strategy to the seasons: buy t-shirts and dresses in winter to resell in summer, and vice versa for down jackets and sweaters. This approach lets you maximize your margins by playing on seasonal demand.

➡️ Electronics and tech accessories

Small gadgets and smartphone accessories offer good margins with a fast return on investment. This niche requires less storage space than clothing.

7. Pricing and margin strategies

➡️ Setting smart prices

To be profitable, aim to resell for at least 2 times the purchase price, ideally 3 or 4 times. For example, a t-shirt bought for €10 should be resold for €20–€40.

Several factors influence your prices:

Your costs (micro-entrepreneur fees, VAT)
Desired margin
Positioning compared to the competition
Seasonal demand
Condition and rarity of the item

➡️ Adjusting your prices according to the market

Don't limit yourself to Vinted to evaluate your prices. Compare with:

The brand’s official website
Vestiaire Collective for luxury
Amazon for certain items

Luxury items can be sold closer to their original purchase price, while common items require deeper discounts.

8. Optimizing your listings to maximize sales

➡️ Photography: your best asset

Good photos are crucial for your sales. Follow these principles:

Master lighting: Use natural light near a north- or east-facing window. A white foam board placed in front acts as a free reflector.
Choose the right background: A plain, light, matte background (white wall, taut sheet) focuses attention on the garment. Avoid patterns and tiled floors that distract the eye.

Frame carefully, follow the rule of three shots:

A full-length shot showing the entire garment
A close-up of the important details
A shot of the label to authenticate the brand

➡️ Write effective descriptions

Use relevant keywords to improve your listings’ search rankings. Include:

The exact brand
The size (with equivalents if necessary)
The exact color
The item’s detailed condition
The style or cut

Be transparent about the item’s condition and mention any flaws to avoid disputes. This honesty builds your reputation and customer loyalty.

9. Avoiding beginner mistakes

➡️ The 5 main mistakes to avoid

Mistake 1: Posting poor-quality photos. A blurry or poorly lit photo can scare off potential buyers.
Mistake 2: Writing vague descriptions. Failing to specify the exact size or condition creates misunderstandings.
Mistake 3: Incorrectly setting your prices. Pricing too high discourages buyers; pricing too low reduces your margins.
Mistake 4: Neglecting customer service. Failing to respond quickly to questions hurts your reputation.
Mistake 5: Ignoring the competition. Not monitoring competitors’ prices costs you sales.

➡️ Building your reputation

A good reputation is essential on Vinted. To develop it:

Respond quickly to questions (within 24 hours max)
Pack your shipments carefully
Ship promptly after a sale
Be transparent about item condition
Encourage positive feedback (without pushing)

10. Managing practical aspects

➡️ Organization and storage

Buying and reselling requires a minimum level of organization. Plan for:

Storage space suited to your inventory size
A system for sorting by brand, size, or season
Tracking purchases/sales to calculate your margins
Enough packing materials

Conclusion

Buying and reselling on Vinted truly offers an opportunity to generate income in 2025, provided you follow the legal framework and adopt the right strategies.

Automated buying bots can help you stay competitive. The quality of your listings, your professionalism, and your market knowledge remain your best assets for success.

Start small, test different niches, and gradually increase your investments based on your results. With patience and the right method, you can turn this activity into a real source of additional income!

Don’t forget to declare your income as soon as you exceed the legal thresholds. 😊